Born in 1850, C. C. Filson inherited his father's pioneer spirit and love of the outdoors. After homesteading in Nebraska and roaming the country as a railroad conductor, he moved to the small city of Seattle, Washington in the 1890's. Filson's timing couldn't have been better. By 1897, the Great Klondike Gold Rush was on, and thousands of fortune hunters were stampeding into Seattle, headed north. Armed with a strong work ethic, a reputation for honesty, and several years' experience operating a small loggers' outfitting store, C. C. Filson was ready to stake his claim to fame.
"TO OUR CUSTOMERS: if a man is going North, he should come to us for his outfit, because we have obtained our ideas of what is best to wear in that country from the experience of the man from the North -- not merely one -- but hundreds of them. Our materials are the very best obtainable, for we know that the best is none too good and that quality is of vital importance. YOU CAN DEPEND ABSOLUTELY UPON OUR GOODS BOTH AS TO MATERIAL AND WORKMANSHIP."